Latest posts
Journal.
What the data says about marketing.
The 5% You're Leaving on the Table Before the Holiday Rush
Google reports a 5% average conversion lift for merchants following its AI feed guidance. The feed is the one Q4 fix most PPC teams file under someone else's job.
Luka Jovanović2 min read
GoogleThe AI Max Migration Nobody Opted Into
September 30, every Broad Match and Automatically Created Assets campaign still standing gets upgraded to AI Max. Whether you logged in this month or not.
RedditPlatform-Reported Averages Are a Hypothesis, Not a Result
Reddit's Max campaigns went GA with 17% lower cost and 27% more conversions reported. Real numbers. Still not a result for your account.