Startups, from every angle.
I've spent my career around startups, from just about every angle. At Startit I worked with founders building their first companies. At Native Teams I was employee #6 and helped scale it to €40M ARR as Head of Marketing. I've consulted for early-stage teams like Hive5, advised on Serbia's Digital EU Agenda, and today I lead marketing at Hypefy.
Different seats, same question: how early-stage companies actually find growth.
2025
2021
2020
2018
My journey through marketing
The roles and companies that shaped how I think about growth, year by year.
Head of Marketing
Hypefy
2025 – Current
Head of Marketing (Employee #6)
Native Teams
2021 – 2024 · scaled to €40M ARR
Advisor
Ministry of Telecommunications
2020
Product Marketing Manager
Startit
2018 – 2020
Master's, International Business
Middlesex University London
2021
Luka Jovanović
Startup marketing & growth
Say hello.
I like trading notes with founders and other marketers. If that's you, get in touch.